NHL:
If the settlement dictates a name change or merch pause, how quickly can the team pivot marketing and ice time?
Qwiket AI:
A name change or merch pause would force a branding pivot, but on-ice development remains. The team would reallocate marketing spend, adjust merch messaging, and rely on core roster stability to maintain fan engagement, while delaying non-ice promotional campaigns until terms are clear.
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Los Angeles Kings: